Tourism marketing plan Essay Example | Topics and Well Written Essays - 1000 words

Tourism marketing plan - Essay Example There are some extremely essential services marketing strategy that Adventure out Australia can utilize to maximize its income in its business. The essay below provides several service marketing mix strategies that the company can employ to maximize its profit (Adventure out Australia website). Products For a company to be successful in a competitive market, it ought to have competition advantages over its competitors. Their products should be of high quality and attractive to potential customers. It must also provide variety of quality products to its customers (Borden 2005). Adventure outside Australia has created a variety of quality products. Some of the main service products the tourist company offers to their customers include; rock climbing, abseiling, outdoor and education adventures group games, and trekking. The Adventure outside Australia Company has a good reputation for producing quality services to their customers. Its supremacy in the tourist sector in Australia in 199 0s was due to its quality service products. To be in a position to compete in the dynamic market, Adventure outside Australia Company should undertake frequent market survey to identify the customers’ needs. The company survey should focus on local and international markets. The company should also utilize good relationship between the local owners and the company to comprehend the requirements of the customers. On the other hand, due to the emergence of many companies which have copied their products, the company has to advance the quality of their products. The company should also consider opening new market in new geographical areas. To have the competition advantages in the market, Adventure out Australia need to come up and introduce new quality products in the market. It also needs to focus on the performance of their products and how best to improve the quality of its services. People The use of appropriate staffing is exceptionally indispensable ingredients in service delivery. The services offered by the company depend on the company employees. As a result of this, employees in a company have the ability to either make or break a company. For a company to have competition advantage in the market, it must demonstrate that its staffs are better than other competitors staffs (Kotler, 2000). Over the years, Adventure out Australia Company has emerged victorious in offering quality training to its employees. They have quality facilitators and staffs who offer quality services to customers. Adventure out Australia should therefore work toward improving the quality of their employees to meet the modern international market demands. Frequent seminars and training programs is extremely relevant in ensuring employees advancements in their services delivery to customers. To have advantages in the market, the company has the responsibility of maintaining the quality of their employees by mentoring and motivating them. Outstanding performers need to be reco gnized and rewarded. This initiative will motivate employees toward improving their service delivery. On the other hand, promotion, remuneration, and recruitment should be on merit bases. Adequate staffing is also relevant in improving the quality of the services offered by the company employees to the company customers. Having quality people in the company will in this case place the adventure out Australia at a better position in the market competition. Physical Evidence

Internet Banking in Malaysia and Singapore Essay

Internet Banking in Malaysia and Singapore - Essay Example The Companies that understand the benefits of introducing Internet based business techniques are transforming their business processes to Internet based business. This trend has also effected the process of traditional retailing through outlets. There has been a considerable research on the effects of online sale on traditional business methods and consumer behaviour for example (Sindhav and Balazs, 1999; Reardon, 2002). The main aim of the paper is to summarise what has been written so far about on line sale and its impact and to propose a methodological approach in order to conduct a research concerning the Impact of e-commerce security, and national environment on consumer adoption of Internet banking in Malaysia and Singapore. The regression analyses suggested that consumer perceived non-repudiation, trust relative advantage Internet experience and banking needs are the most important factors that affect adoption in Malaysia. While Internet experience and banking needs were found to significantly affect Internet banking adoption in Singapore. Last two decades have seen multi-fold progress in the use of Internet. (U.S. Department of Commerce, 2000; USIC and IITA, 2000). Nua Internet Surveys have reported an increment in the number of Internet users globally, statistics state the users are increased in all regions of the world from 171 million in 1999 to 304 million in March 2000, an increase of 78 percent (U.S. Department of Commerce, 2000; USIC and IITA, 2000). The accessibility of the consumers to different products and services has also been increased. In order to respond to the changing needs of the customers businesses are also applying new techniques to capture a vast market, (Ram et. al., 1999). The advent of Internet has also changed the way of undertaking business. With the increase in the number of users the companies find it cost effective and easy to reach a mass market through Internet as compare to the traditional methods of addressing the customers. Especially in the developed countries the role of Internet has become crucial in designing the business strategy of a company. On the other hand at the consumers side Internet has provide them with an array of products and choices available. The approach of business is also changed. (Zwass, 1996). Through Internet the competition has also increased which put pressure on the manufactures to keep the prices low. Furthermore, the businesses, which are using on line selling approach, do not have to face the geographical constraints; a large no of customers can be addressed with undertaking a single effort (U.S. Department of Commerce, 1999). The advantages attached to the notion of Internet have made it the most important driving force of the business revolution. Like all the other Internet based business processes online shopping is gaining popularity among people due to its characteristics of easy access, 24 hours availability, current Information and price reduction. In the busy world of 21st century the tradition of on line shopping has become necessity. The increase in the importance has also given rise to different challenges, which need to be addressed in an effective manner. The researcher has identified different standards, which should be fulfilled by the businesses in o rder to respond